In a world that is already confusing for many, overloaded with information for a large number of people and filled with “happenings” all the time across the globe, we add to our woes by giving the written word even more authority, often a prominence higher than our own experience/s. You see words are the basics and fundamental formation of the basis of the “illusionary” nature of the universe. We comprehend and begin composing words right when we are 1.5 to 2 years old. From our ultimate and merged bliss (which is the state a baby comes into), we formulate and “learn” words and through that we slowly and steadily learn to form coherent thoughts and form ideas and concepts and plans and strategies. Now while nothing is wrong with all of that; we forget in the process that “words” are just “words”. They are not the thing actually i.e. we can say the name of the fruit “orange”, but the word “orange” is not the fruit – the fruit is the fruit (not the word orange, got it?). The word “orange” is our mental approximation/label of what the thing “orange” is. The fruit/thing orange can only be known when you hold it, touch it, eat it and taste its juice in your mouth. The word “orange” is still not the fruit; it’s just the word – it can connote all of that (taste, juiciness, orange flavor) etc., but it’s still just a word.
Continue reading “Words Are Overrated: Use Your Discrimination”Category: Management & PR
Power Love: The Missing Ingredient in the Corporate World?
A much abused and over used term – love. Most shy away from using this term. And in the corporate world, this term does not even come up. How can we talk about love, amongst profits, markets, shareholders, stakeholders, growth rates, HR models and hierarchies. Wouldn’t that make you a “softy”, perhaps even a “flake”?
Now, that would be the case, if one were talking about love within the context of its most common associations – romantic love, family love, love within the context of a single or sometimes multiple relationships, love to the country or even love for the world. But there is another kind of love present in the depths of your being. For the sake of a name lets call it POWER LOVE. This love, when experienced is literally “EARTH SHATTERING” and can penetrate the very fabric of your blood. This love, gives you the intuitive understanding of the universe, its principles, its knowledge and its mysteries. It’s the love that enables you to see breathing God in every being, in every thing. Few have experienced POWER LOVE, but those who have, have experienced a deep inner movement, a current that connects them to the universal.
Continue reading “Power Love: The Missing Ingredient in the Corporate World?”Do PR Agencies Need Multiple Offices?
When I was working as the Marketing Head of large format organizations, I always found it amusing that PR agencies would present to us “we have 7 or 14 or 32 (whatever maybe the actual number), offices in India” and then go on to show an India map with the infamous dots on them, for each office. As the marketing head I always wanted to know two things:
1. Who will be the people working on my account? The agency may have 52 offices in India for all I care, but give me 2 sub standard PR executives working on my account and I would have a fire on my hands.
2. How did PR agencies manage so many offices anyways (given that PR agencies are always on the bottom end of the marketing spectrum -:))? Were their rates being increased more by the amounts they would be spending on office rent and housing all the people, rather than good talent?
Continue reading “Do PR Agencies Need Multiple Offices?”Are You Addicted to Online News?
You are working on an assignment, or perhaps a PowerPoint presentation and then suddenly you feel the urge to check your favorite newspaper website for the latest updated news. It could be the BBC, CNN, The Boston Globe, The Straits Times or the Times of India. The question is – do you really need to be constantly updated about somebody else’s take regarding the events happening in the world? Are your online news reading habits becoming an interruption to you, your work and the flow of your thoughts?
Now I do not blame the news providers for this, they are following and doing what they do best. The problem lies in our own mind and the habits we have created. We are addicted to news reading – or least a vast majority of business owners and professionals are. Earlier it was just the morning fix of news. But now with wireless internet coupled with laptop warriors around the place, it is continuous. You can keep checking the news 24 hours and keep reading endlessly about what is happening all over the world. The question is do we really need to know so much about everything?
Continue reading “Are You Addicted to Online News?”
