Category: Management & PR

When everything is brought down to its common average denominator. Common and average, is what you get. – Dennis

A client/agency connection should be treated as a true partnership, not a typical vendor/service relationship (Jeff Haden).

One of the concepts that is used worldwide in all community and club swimming pools and in India as well, is the concept of “specific lane swimming”. Specific lane swimming in fact maximizes the use of the swimming pool and more optimally uses every square footage/yardage of the pool area.

Continue reading “Maximise Your Pool – The Efficiency of Lane Swimming”

You can achieve everything, professionally and creatively, and still feel the emptiness at the end of your life. See what Dustin Hoffman has to say at 75 years of age. Which is why – just achievement, is like a one-sided coin, it does not exist; it has to have love, understanding and a larger context. We are often sucked into a rat race, which looks for validation, praise and a false sense of fulfillment based on achievement, monetary success or similar “outward” looking parameters. When pursuing just that, we buy into a “humanity created vortex” of what success is supposed to be (a mass mental creation we all buy into), and it’s not a true deep personal creation of self fulfillment. Let the worlds social systems not fool you.