India is one of the fastest-growing outbound travel markets in the world. According to a report by Bain & Company and Google, Indian travellers made 25 million outbound trips in 2018, and this number is expected to reach 60 million by the end of 2023. What are the factors driving this growth and how has the profile of the Indian traveller changed over the years?
One of the key trends is the rise of the luxury traveller. Indian travellers are no longer satisfied with budget or mass-market options. They want to have the best of everything, from premium flights and hotels to bespoke experiences and services. They are willing to spend more on travel than on any other discretionary item, and they seek value for money rather than discounts.
Another trend is the global mindset of the Indian traveller. They are not limited by geographical or cultural boundaries. They want to explore new destinations, learn about different cultures, and immerse themselves in the local lifestyle. They are also more adventurous and open to trying new things, such as adventure sports, wellness retreats, or culinary tours.
A third trend is engagement with destinations and hotel brands. Indian travellers are not passive consumers of travel products. They want to interact with the places they visit and the people they meet. They also want to have a say in how their travel experience is designed and delivered. They look for personalised recommendations, customised itineraries, and feedback mechanisms. They also expect loyalty programs, rewards, and recognition from their preferred hotel brands.
These trends have not gone unnoticed by the global travel industry. Many countries and regions have realised the potential of the Indian outbound market and have taken steps to attract and cater to them. For example, some countries have eased visa requirements, increased flight connectivity, or offered special deals for Indian travellers. Some hotel chains have also introduced features such as Indian cuisine, Bollywood channels, or Hindi-speaking staff to make their guests feel more comfortable and welcome.
The Indian outbound travel market is poised for further growth and transformation in the coming years. As more Indians travel abroad, they will also influence and shape the global travel landscape with their preferences and expectations. The travel industry will have to keep up with their changing needs and demands and offer them more choices, convenience, and value.
Dennis Taraporewala 