I was heartened to see an article in the Business Standard yesterday, looking at the strategic nature of public relations. Especially in the modern age of connectivity, instant communications and breaking news, PR as an art and science has taken on a new meaning and an important place within organisations and with individuals. Through my work I also find, people seeking to understand the value that a Public Relations professional brings to the table, often surpassing traditional marketing tools such as advertising and outdoor, coupled with significant value. A new paradigm coming through soon.
Dennis Taraporewala 