“Market Forces” is a lovely myth created by marketers to peddle their own substance.
– Dennis
Month: August 2014
Common Denominator
When everything is brought down to its common average denominator. Common and average, is what you get. – Dennis
A client/agency connection, true partnership
A client/agency connection should be treated as a true partnership, not a typical vendor/service relationship (Jeff Haden).
You cannot force your brand on the target
You cannot force your brand on the target. There needs to be a sense of discovery, mystic, storytelling. This is where PR trumps advertising.
– Dennis
Dennis Taraporewala 