Because we have all become broadcasters now – we Facebook, Tweet, Blog, give opinions and a lot of us keep jabbering away online – it seems like we talk more about what we do, than actually doing it.
We talk in many subtle ways, about our performances, our glories, our achievements or we become online advisors, giving our solutions, theories and perspectives on things. And while this is satisfying from making our ‘egos feel good’ point of view, often we mix this (both the reader and writer) for actual performance.
I see many writers and consultants in my industry (Communications and Public Relations) and a lot of self-proclaimed opinion makers and opinion gatherers. Most can ramble on, but I only respect the writers and consultants who have some actual performance behind them. Those who have worked deeply and closely with brands, who have delivered on key performance areas while working on these brands and have clients and references that would vouch for their abilities in execution.
Simply talking (online, offline or sideline) is no substitute for the ability to actually execute and deliver results.
Dennis Taraporewala 