Gen Next: A Figment of Our Imagination

Media, brands, radio, TV and authors, through eternity, have all been fascinated by Gen Next. Through the ages each generation is fascinated, fearful and awed by the next generation following them, the infamous “Gen Next”. Stories are written about them, what they like and dislike; they are analysed as a consumer group, brands start catering their positioning to them and advertisers start probably appealing to their lowest salacious desires. TV programs are created to titilate Gen Next and radio cannot have enough of them. But this entire fascination with Gen Next is actually an age-old phenomena and thus a repeating pattern within the evolution of humanity. Generations and generations of humans, have always been intrigued by Gen Next. Perhaps as groups of generations grow up on earth, they find their own bodily youth in them?

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