The truth is, I don’t know anything. And I am not too sure there is anyone out there, who knows much about anything as well. Not that there is anything really to know, out there. And then again, I could be wrong.
But we sure do love to sound like we know everything – the mundane and the divine -:) Its sounds cool at least. Imagine making a presentation to your client and starting of by saying, I don’t really know anything, but lets see what your issues are and then we can come up with some probabilities and possible solutions. Would be an honest take; but would it be cool? Of course, I would immediately hire someone who said that to me, if he/she could show me his/her process of thinking and attitude to the universe, beside not knowing everything.
We present a masked version of ourselves to sound knowledgable. Almost like we truly understand complex buyer and consumer behavior, how corporates function, which way the stock market will move, how populations evolve, how the universe formed, how media selects coverage, how trends evolve, what people will say and do and some even claim to predict earthquakes, patterns, the future. Yes, this mask of “know it all” feels good, makes us valuable and seems to give us some sense of why we are living and it also reassures your clients, friends, business mates.
People like reassurance and certainty, in an inherently uncertain and fluctuating universe. The only things that I have found as “anchors” are the inner understandings. The fabric and feeling of being “you” that one has carried from pre-birth, birth, to now and will carry onwards. That unmistakable feeling of your breath going in and out and of your inner awareness observing the passing universe. This is bliss.
But do we really know anything?
Dennis Taraporewala 
all conclusions must be preliminary. at least, that’s what i believe now.
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Dennis – good one. I agree we use fancy words, complicated presentations and convoluted data at times to disguise the fact that we don’t have much to say… but I have found that if one owns up to what one knows and more importantly to what one does not know, clients are much more willing to consider you real… If they don’t they are not worth working with anyway!!!
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