When I was working as the Marketing Head of large format organizations, I always found it amusing that PR agencies would present to us “we have 7 or 14 or 32 (whatever maybe the actual number), offices in India” and then go on to show an India map with the infamous dots on them, for each office. As the marketing head I always wanted to know two things:
1. Who will be the people working on my account? The agency may have 52 offices in India for all I care, but give me 2 sub standard PR executives working on my account and I would have a fire on my hands.
2. How did PR agencies manage so many offices anyways (given that PR agencies are always on the bottom end of the marketing spectrum -:))? Were their rates being increased more by the amounts they would be spending on office rent and housing all the people, rather than good talent?
Continue reading “Do PR Agencies Need Multiple Offices?”
Dennis Taraporewala 