Marketers actually believe the jargon they speak and then go around making others believe their claimed bible of buzzwords, research, actions and sales. Then trade magazines are published for the advertising and marketing community, where they analyze the latest brand campaigns, TV commercials, print ads; and these magazines are also filled with incestuous adulation of who has become a creative director where, who has become a CEO, what are they currently doing. So not only do advertisers and marketers spend their whole lives making suckers out of the general public about their products and services, they then make suckers out of themselves and their colleagues in the fraternity, by supplying the latest information and gossip to the trade magazines about their so-called “creativity”, brand campaigns, analysis and thoughts on “new” trends. Sometimes it seems like an utter waste of energy, giving your life to selling soaps, financial products, washing powders etc. But I guess even advertisers and marketers have to make a living. But would it not make sense, to simplify lives, their own and the lives of the millions they may affect. Simple truths can be told in effective ways. “Creativity” is not the birthright of only creative people in advertising agencies. It is the soul of every person.
Dennis Taraporewala 
“Sometimes it seems like an utter waste of energy, giving your life to selling soaps, financial products, washing powders etc.”
Having very very close access to people who sell soap, I’ve noticed that more than ‘what’ you do, its ‘how’ you do it that deeply impacts ones life experience.
Talking about ‘creativity’ I saw todays Brand Equity that featured the latest upcoming creative people in the ad industry. The pictures were hilarious in terms of how stereotypical they were – all the featured people were shown jumping and making wierd faces 🙂
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